{"id":11669,"date":"2019-04-21T12:17:01","date_gmt":"2019-04-21T12:17:01","guid":{"rendered":"https:\/\/posterini.com\/blog\/?p=11669"},"modified":"2024-04-18T20:14:34","modified_gmt":"2024-04-18T20:14:34","slug":"augmented-clothing-changes-life","status":"publish","type":"post","link":"https:\/\/posterini.com\/blog\/augmented-clothing-changes-life\/","title":{"rendered":"5 ways in which Augmented Clothing will change our lives in the future"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.22.3&#8243; custom_padding=&#8221;0px|||&#8221; custom_padding_tablet=&#8221;0px|||&#8221; padding_mobile=&#8221;on&#8221;][et_pb_row custom_padding=&#8221;|&#8221; padding_mobile=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; padding_top_1=&#8221;0px&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;3.22.3&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;3.0.87&#8243; title_font=&#8221;Roboto Condensed|on|||&#8221; title_font_size=&#8221;38px&#8221; title_line_height=&#8221;1.5em&#8221; background_color=&#8221;rgba(255,255,255,0)&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;5px||10px|&#8221; custom_padding=&#8221;0px||0px|&#8221; border_style=&#8221;solid&#8221; module_bg_color=&#8221;rgba(255,255,255,0)&#8221; global_module=&#8221;11009&#8243; saved_tabs=&#8221;advanced,css&#8221;][\/et_pb_post_title][et_pb_image src=&#8221;https:\/\/posterini.com\/shop\/wp-content\/uploads\/2017\/10\/augmented-clothing-banner-2.jpg&#8221; alt=&#8221;Essay Writing Key Points&#8221; _builder_version=&#8221;3.22.4&#8243; z_index_tablet=&#8221;500&#8243; animation=&#8221;off&#8221; sticky=&#8221;off&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.22.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; z_index_tablet=&#8221;500&#8243; border_style=&#8221;solid&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">At Posterini we are working on different ways to augment the way we interact and wear our clothing. It is exciting times for all of those that believe in clothing as a new canvas to experiment with. Let\u2019s review a few ways in which augmented design and augmented clothing can change your life.<\/span><\/p>\n<p><b>Your second skin<br \/> <\/b><span style=\"font-weight: 400;\">Think of clothing as a protector, a buffer between you and the elements out there. Like the cell\u2019s \u00a0membrane, like an interface between what\u2019s in and what\u2019s out. Working on that interface will allow us to measure, predict and act on parameters that can have a great impact on how you feel and even on your survival.<\/span><\/p>\n<p><b>A new channel for transport and action<br \/> <\/b><span style=\"font-weight: 400;\">Your clothing is also a cocoon, able to augment the way you move, not only with data but also with all types of tech, like using micro-actuators that will be able to augment your actions as well.<\/span><\/p>\n<p><b>An emotional display<br \/> <\/b><span style=\"font-weight: 400;\">Expressing ourselves emotionally has traditionally been constrained to our facial expressions and body gestures. Augmented clothing allows us to visually become an expression of our emotions, augmenting their impact on those around us.<\/span><\/p>\n<p><b>A multisensory device<br \/> <\/b><span style=\"font-weight: 400;\">Augmented clothing is way more than just visual. Musical expression is embedded within it, touch sensors as well. It is an expansion of our senses.<\/span><\/p>\n<p><b>It adapts to our context<br \/> <\/b><span style=\"font-weight: 400;\">We are used to constantly change clothes as we move from the street to home, to bed and to the balcony. Augmented clothing changes its properties to adapt to our environment.<\/span><\/p>\n<p><b>The second law of thermodynamics and a new kind of washing maschine<br \/> <\/b><span style=\"font-weight: 400;\">Waste, disorder, we use clothing and it deteriorates. Augmented clothing takes advantage of deterioration in combination with smart devices that will replace washing maschines. New smart machines will not only clean but also fix and renew our smart clothing.<\/span><\/p>\n<p><b>A memory bank<br \/> <\/b><span style=\"font-weight: 400;\">Can augmented clothing have memory? Of course it can. Augmented clothing is connected to the cloud and, as directed by us, stores, processes and interprets our behaviour and outputs.<\/span><\/p>\n<p><b>A learning device.<br \/> <\/b><span style=\"font-weight: 400;\">Deep neural networks process the data absorved by our augmented clothing which gradually learns more and more about the way we move, act, react, etc. Augmented clothing becomes then an ally, a friend that anticipates our needs. <\/span><\/p>\n<p><b>Your most important tool<br \/> <\/b><span style=\"font-weight: 400;\">We rarely think of clothing as a tool. Augmented clothing will be your best tool. When you have to explore, go to the jungle, jump into the water, sleep in the street, analyze and gather data about a location or group of people, etc, etc, your clothing will be your invisible tool, facilitating, gathering, analyzing, augmenting you in every way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, an inspiring future is around the corner. Now go explore our augmented store here.<\/span><\/p>\n<p>Posterini<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.22.3&#8243; custom_padding=&#8221;0px|||&#8221; custom_padding_tablet=&#8221;0px|||&#8221; padding_mobile=&#8221;on&#8221;][et_pb_row custom_padding=&#8221;|&#8221; padding_mobile=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; padding_top_1=&#8221;0px&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;3.22.3&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;3.0.87&#8243; title_font=&#8221;Roboto Condensed|on|||&#8221; title_font_size=&#8221;38px&#8221; title_line_height=&#8221;1.5em&#8221; background_color=&#8221;rgba(255,255,255,0)&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;5px||10px|&#8221; custom_padding=&#8221;0px||0px|&#8221; border_style=&#8221;solid&#8221; module_bg_color=&#8221;rgba(255,255,255,0)&#8221; global_module=&#8221;11009&#8243; saved_tabs=&#8221;advanced,css&#8221;][\/et_pb_post_title][et_pb_image src=&#8221;https:\/\/posterini.com\/shop\/wp-content\/uploads\/2017\/10\/augmented-clothing-banner-2.jpg&#8221; alt=&#8221;Essay Writing Key Points&#8221; _builder_version=&#8221;3.22.4&#8243; z_index_tablet=&#8221;500&#8243; animation=&#8221;off&#8221; sticky=&#8221;off&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.22.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; z_index_tablet=&#8221;500&#8243; border_style=&#8221;solid&#8221;] At Posterini we are working on different [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":11670,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"At\u00a0<strong><a href=\"http:\/\/posterini.com\" target=\"_blank\">Posterini.com<\/a><\/strong>\u00a0we offer the best professional templates to create amazing movie posters, give some of them a try here:\r\n\r\n<a href=\"http:\/\/www.posterini.com\/scifi-movie-template\" target=\"_blank\"><strong>Science Fiction Movie Template<\/strong>\r\n<\/a><a href=\"http:\/\/www.posterini.com\/girly-cute-film-template\" target=\"_blank\"><strong>Girly Cute Film Template<\/strong>\r\n<\/a><a href=\"http:\/\/www.posterini.com\/drama-film-template\" target=\"_blank\"><strong>Drama Movie Template<\/strong>\r\n<\/a><a href=\"http:\/\/www.posterini.com\/adventure-film-template\" target=\"_blank\"><strong>Adventure Film Template<\/strong>\r\n<\/a><strong><a href=\"http:\/\/www.posterini.com\/impact-action-movie-template\" target=\"_blank\">Action Movie Film Template<\/a><\/strong>\r\n\r\nThousands of users have created amazing movie posters to promote their movies, projects and media productions. (Start your own one today at <strong><a href=\"http:\/\/www.posterini.com\" target=\"_blank\">posterini.com<\/a><\/strong>\u00a0).\u00a0This gives us a great perspective to analyze and understand what makes a movie poster successful. Have in mind that your movie poster is the business card of your movie, it represents you and your product. Every part of the poster is important.\r\n\r\nWhat is your favourite movie poster of all time? How do movie posters influence you in watching or not a movie? Where do you find great movie posters?\r\nA great movie poster condenses the feel and tone of a movie, it touches you at an emotional level and has to appeal to a wide range of ages and backgrounds.\r\nWhen creating a great movie poster have in mind these points:\r\n\r\n<strong>Simplicity\r\n<\/strong>Be simple, choose a main subject and display it big and bold, don't confuse the audience. \u00a0Study where your eyes go the first time you look at the poster. Check with others. Are your eyes going to the most important part of the piece, or are other distractions taking your eyes away somewhere else?\r\n\r\n<strong>Foundations\r\n<\/strong>Learn the rules of composition, the foundations of it all. Read a great book about it:\r\n<strong><a href=\"http:\/\/www.amazon.com\/gp\/product\/1933492953\/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1933492953&linkCode=as2&tag=posterini01-20&linkId=BC6MCSFZATZZC5QN\" target=\"_blank\">Framed Ink: Drawing and Composition for Visual Storytellers<\/a><img style=\"border: none !important; margin: 0px !important;\" src=\"http:\/\/ir-na.amazon-adsystem.com\/e\/ir?t=posterini01-20&l=as2&o=1&a=1933492953\" alt=\"\" width=\"1\" height=\"1\" border=\"0\" \/><\/strong>\r\n\r\n<strong>Create mystery.\r\n<\/strong>Think of your poster\u00a0as a story in itself, and think of the ingredients that great stories have: Mystery, contrast, conflict, turnarounds, twists, etc.\r\nNow take the first one, mystery, and think of the impact mystery can have in your poster. A poster that reveals too much is like a movie that reveals too much too soon, it fails to engage, it's too easy.\r\nCreate mystery in your poster, open questions whose answers are yet to be revealed. Set up challenges that seem impossible to solve. Reveal riddles, trigger a discussion, surprise your viewers.\r\n\r\n<strong>Be who you are\r\n<\/strong>Highlight the main names involved in the movie but unless you are a hollywood production, don't saturate your poster with too much text.\r\nSome film festivals don't appreciate small films pretending to be large studios, be who you are and be proud of it.\r\n\r\n<strong>Legibility matters<\/strong>\r\nWhat is the point of a great design if people cannot understand what the poster says?\u00a0\u00a0Use drop shadows where necessary to make sure the text is legible. Drop shadows are a key friend that can solve many of the legibility problems your poster may have.\r\n\r\n<strong>Contrast is king<\/strong>\r\nHumans love contrast. Our brain loves contrast. Contrast helps us understand our environment, classify it, order it.\u00a0Use bright and dark areas to attract the attention of audiences to the key parts of your poster. Avoid monotony, create variation, create patterns, play with that contrast.\r\n\r\nTravel with us to the year 1950 in Spain to discover this great tool to make movie posters\r\n<iframe src=\"http:\/\/player.vimeo.com\/video\/89656621?title=0&byline=0&portrait=0\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\r\n\r\n<strong>Be bold<\/strong>\r\nYour movie poster competes against thousands of others. Remember that we live in the age of saturation and competition is high. Therefore you need to be bold, in every way. Use broken textures, unusual visual treatments, surprise your audience, make something memorable, find the courage to be different.\r\n\r\n<strong>Iterate through feedback loops<\/strong>\r\nWhen you are trying to come up with something truly special, it is very hard to get it right the first time. You need to embrace the opinion and feedback of others.\u00a0\u00a0Iterate, create a movie poster, get feedback from others, create another version, keep iterating until you are satisfied. If you find the feedback relevant and useful go ahead and integrate it into the project. In the end make sure you are happy with the end result because this is your product, \u00a0your work and your vision.\r\n\r\n<strong>Learn from the Masters<\/strong>\r\nMost great artists started analyzing and even copying the masters of their time. This is an intelligent strategy, a shortcut that can take your understanding to the next level.\u00a0\u00a0Search in google images for movie posters, analyze your favourite ones, see what works and what doesn't.\r\n\r\n<strong>Ask questions<\/strong>\r\nA great way to learn and grow through the process is to cover some parts of your poster and see what the effect is. Why is this effective? Why is this not? Does the poster work better when i cover this part? If something doesn't feel right which part is responsible for that? And if the poster feels great what is it exactly that makes it so great?\r\n\r\n<strong>Quality matters<\/strong>\r\nFilmmakers spend a lot of time thinking of the production of their movies, the color correction, the visual effects, but some of them spend little time thinking of the production of their poster and may even release posters with a range of technical issues. \u00a0Audiences will see your poster before they watch your movie. Your poster is your presentation card. In fact your poster may influence the decision of a person pondering if watching your movie or not. Refine your poster as much as your movie. Make sure the text is easy to read and understand. Spend time choosing the right background that fits with the message and the audience.\r\n\r\nGo make a great online movie poster at <strong><a href=\"http:\/\/posterini.com\" target=\"_blank\">posterini.com<\/a>\u00a0and try our amazing templates:\r\n<a href=\"http:\/\/www.posterini.com\/scifi-movie-template\" target=\"_blank\"><strong>Science Fiction Movie Template<\/strong>\r\n<\/a><a href=\"http:\/\/www.posterini.com\/girly-cute-film-template\" target=\"_blank\"><strong>Girly Cute Film Template<\/strong>\r\n<\/a><a href=\"http:\/\/www.posterini.com\/drama-film-template\" target=\"_blank\"><strong>Drama Movie Template<\/strong>\r\n<\/a><a href=\"http:\/\/www.posterini.com\/adventure-film-template\" target=\"_blank\"><strong>Adventure Film Template<\/strong>\r\n<\/a><strong><a href=\"http:\/\/www.posterini.com\/impact-action-movie-template\" target=\"_blank\">Action Movie Film Template<\/a><\/strong>\r\n<\/strong>\r\n\r\n<strong>Get a Great Book<\/strong>\r\nEverything starts with composition and the foundations of storytelling, get a great book about composition such as this one:\r\n<iframe style=\"width: 120px; height: 240px;\" src=\"\/\/ws-na.amazon-adsystem.com\/widgets\/q?ServiceVersion=20070822&OneJS=1&Operation=GetAdHtml&MarketPlace=US&source=ac&ref=qf_br_asin_til&ad_type=product_link&tracking_id=posterini01-20&marketplace=amazon&region=US&placement=1933492953&asins=1933492953&linkId=ISOJTACVVLMU6M3Q&show_border=true&link_opens_in_new_window=true\" width=\"300\" height=\"150\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\">\r\n<\/iframe>\r\n\r\n\u00a0\r\n\r\n\u00a0\r\n\r\n<script src=\"http:\/\/wms-na.amazon-adsystem.com\/20070822\/US\/js\/link-enhancer-common.js?tag=posterini01-20&linkId=TXOOHM5G24SJS3ZL\" type=\"text\/javascript\">\/\/ <![CDATA[\r\n\r\n\/\/ ]]><\/script>\r\n<noscript>\r\n<img src=\"http:\/\/wms-na.amazon-adsystem.com\/20070822\/US\/img\/noscript.gif?tag=posterini01-20&linkId=TXOOHM5G24SJS3ZL\" alt=\"\" \/>\r\n<\/noscript>","_et_gb_content_width":"","_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[19],"tags":[244,247,246,245,243],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 ways in which Augmented Clothing will change our lives in the future<\/title>\n<meta name=\"description\" content=\"Augmented clothing will be our second skin, it will transform how we express ourselves and become our most adaptable and versatile tool.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/posterini.com\/blog\/augmented-clothing-changes-life\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" 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